The story of Champagne (2004)

CQueen Doll.JPG

In 2004 I was approached by Ms. C. Honig, descendant of the founder of the retail Brand "HONIG" and fascinated by Champagne to help her position her "Theater play -The story of Champagne" to the board of LVMH in Paris.


The goal was to have this show in Cathedrals around the world funded by LVMH to promote Champagne. 


She had managed to be invited by sending along a doll she had made to differentiate her application for a meeting. My role was to built and present together the idea and business case at the HQ in Paris. We achieved this and met with the Global Marketing Director Ms. S. Belli.